Writing With Perspective

My best time of day is early morning as the sun is rising. The air is damp, the birds are beginning to sing, and the clouds have pink edges. Everything is renewed, and I have an optimistic perspective for the day. Today, as usual, I’m having coffee on the patio and contemplating God’s Word when movement among the heather bushes beneath the bottle brush tree attracts my attention. A rabbit!
Cute right? Not!
My husband coos, “We have a new pet.”
I complain, “He will probably eat our flowers.”
Interesting. We each spoke from our personal perspective. Same scene, same bunny, but different responses. It suggests something about our personalities. Maybe, maybe not, but it makes the story more interesting. In writing, your perspective can reveal something of your story or nature or just where you are standing that day. It can powerfully charge your message and challenge your reader to see things differently.

Different views of the same reality
As an art major, I studied perspective. In a drawing or painting, the underlying lines of YourPerspectiveperspective provide the proper shape, proportion, and position to make things appear three dimensional and realistic. Usually one-point perspective is taught first where you are at the center of the picture and the vanishing point is right in front of you. Much more interesting is two-point perspective as seen in the picture at the right. There are two vanishing points one at each  side of the picture revealing more dimension. Imagine yourself standing in different locations in this picture, you’d have an altered view of the very same reality. In writing editorials, offering differing points of view can bring balance and validity to your message. In your stories, providing differing points of view can add interest and dimension to your characters.

How do you see it?
In art, writing, and life, different perspectives can challenge us to see things differently. Where you position yourself affects how you see reality. For example, imagine the perspective picture as a city scene and you are standing in front of a tall building, how do you see it? Is it an obstacle blocking your view of what’s ahead? Or is it an opportunity to go up to the top floor and see much further than you would from the ground? If you feel stuck right now, try looking at your circumstance from a different position.

Version 2Two-point perspective also reminds us that there are two sides to an argument. You don’t have to agree with the other person but viewing things from their position will give you insights into their backstory. Ordinarily, I’m more tenderhearted about bunnies, but my response was provoked by the amount of work I had put into nurturing those flowers and plants and uncharacteristically, I was already planning that rabbit’s demise. It is a reminder that our beliefs, personality, and life experiences are like the hidden perspective guidelines that shape how we respond to what we see. Try tracing these out in your next conversation.

Write what you see
In my first writing workshop, I was told: “Write what you know.” In other words, tell the stories that are from your own experience because they will be credible. I say, don’t stay stuck in your one-point perspective where the world centers on you, but add dimension to your life by standing in different positions and tell what you learn. By the way, the bunny is fine. I decided he could be fun to have around. Keep writing my friend!

Write On!
Kathy

“How can you say to your brother, ‘Let me take the speck out of your eye,’ when all the time there is a plank in your own eye? You hypocrite, first take the plank out of your own eye, and then you will see clearly to remove the speck from your brother’s eye.” Matthew 7:4-5

Your web presence, does it reflect who you really are?

How does someone learn about your professional services? Authors, service providers, and small business owners know they need a platform to promote their offerings to the public. Most often this is done through internet presence and social media. But does your profile and your brand reflect who you really are?
WebPresenceBuilding a platform
I recently contemplated this very thought in seeking to establish a platform for myself as a writer. Yes, yes, I know some of you think of me as a serial entrepreneur. Writing is something I’ve always done, and this is the right career for me since my husband and I moved to Tallahassee a couple of years ago to be with our grandchildren. I’m excited, but I was stressing about having to establish a new identity on social media. I lamented about having to do this all over again. This time, I did something different. Rather than looking at what others were doing out there, I started with soul-searching about my brand.

Where to start
Remember the old Westerns? Cattle were branded with a logo that identified the owner. When launching a business or a web presence, marketing gurus say we must develop a brand. They mean more than a logo, it’s a whole identity. For most of us, our first instincts are to name our book, business, or URL, have a logo designed, get business cards printed, and have a website designed. That would be my first impulse, too, but first I contemplated my new identity. I questioned: “Do I create a brand, or be a brand?” I decided I should be a brand—that my public identity needed to reflect my character and deepest passion, not just a look I create. Does the identity you’re expressing reflect who you really are?

DavidsAppearanceBLK

Consider the verse from 1 Samuel 16:7 when the prophet Samuel was sent to the home of Jesse to anoint a new king of Israel. He did not consider the sons that looked the part—tall and handsome—but rather, God wanted him to select the one that had a heart for the interests of God. Samuel selected the son that was to be the future King David. He was known as “a man after God’s own heart.” Does your brand reflect your heart?

Create a Brand or be a Brand?
Your brand needs to be consistent, recognizable, and most especially, genuine. It should reflect your passion. People can tell if what you are broadcasting is genuine. Your brand is something people can feel. If it isn’t real, they won’t trust you. If they don’t trust you, they won’t purchase what you’re selling. So, what I’m suggesting is that your internet presence needs to have a look and message that genuinely reflects who you are rather than a look you create. To discover my brand, I asked myself some questions.

How to be a brand
I propose that you don’t build a brand, you identify your brand. To begin discerning your brand, identify who you are and what motivates you. Here is a list of the soul-searching questions I asked myself:

  • Who am I? (What would people say about me? How would they identify me? How am I known? Defines my character and characteristics.)
  • What do I stand for? (What is important to me? What guides my life and my responses to my life experiences? Defines my passion.)
  • What do I do? (How do I act on what I stand for? Defines my purpose.)
  • Why do I want to do this? (What motivates me? Defines my mission.)
  • What do I offer? (Products, services, insights. Defines my offering.)
  • What do I want to communicate about me, the product, and the benefit to my customer? (Defines my message.)
  • How do I want people to respond? (Defines my benefit.)
  • What will be my client’s benefit? (Defines their benefit and my impact.)
  • How does this honor God? (Defines how God is glorified.)

Write your answers

After answering these questions, my hesitation turned to enthusiasm as I became eager to set up my blog site and communicate the rediscovered passion that drives me!

Why is this important?
Hopefully, answering these questions for yourself will fire up your enthusiasm for what you do and how you express your brand. Connecting with your passion energizes your message and inspires your audience. It’s contagious! My writing friends, ask yourself these questions in reference to your blogging or book writing. Small business owners, review your current branding to see if it reflects who you genuinely are.

Your turn
Friends, I sincerely hope this exercise has helped you in some way. I’d love you to follow me in my new venture as a writer and share your challenges and what you’ve learned. At the right, click to follow me!

Write On Friends!

Kathy