Thanks for visiting the blog posts page

So glad you’re here!

So glad you’re here!
You’re a busy mom, and with Mother’s Day approaching, the thought of being showered with love and appreciation may seem like a dream. As a kid, I watched a TV show called Queen for a Day. The premise was to celebrate a hardworking mother by telling her story, putting a crown on her head, and placing flowers in her arms. There would be tears and gratitude, but it was a show.
On Sunday, many women will be enjoying attention from their families. But you might be telling yourself it doesn’t matter if no one is making a show of you.
Friend, you are special every day. You matter to God, and he values you as his dearly loved daughter. Someone once told me, “I think there must be a special reward for women in heaven. They endure so much.” It was a man who said it! While those around you may be caught up in their own busyness and distractions to make a fuss, God sees you, and he wants you to rest in him.
“You cannot bear your load alone. Jesus has power over the things you can’t control. Tell him your concerns and don’t mull over them. Rest in knowing he’s working in the background to restore you, resolve problems, and rearrange deadlines” (p. 182, Eve Blameless and Beloved).
Check out more about God’s rest in my book, Eve Blameless and Beloved: Freedom from Lies That Say You’re Not Enough (available on Amazon). There, you can also find these Bible references as examples of Jesus’ tender interactions with women: Matthew 28:1-10, Luke 7:36–50, Luke 10:38–42, John 4:1–16, John 8:2–11, John 11:1–35, and John 19:26–27.
I’m praying that you rest in quietly knowing God is with you.
“Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you’ll recover your life. I’ll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won’t lay anything heavy or ill-fitting on you. Keep company with me and you’ll learn to live freely and lightly.”
Matthew 11:28 (The Message)
“Feel his grace-filled hug and walk securely in who you are and how God has made you. You are more than enough. You are God’s blameless and beloved” (p. 257).
Blessings and Happy Mother’s Day,


“People can’t be our only source of peace and consolation; we need a comforter who will never fail. We’re blessed with a savior who sticks with us through the most difficult circumstances. He’s not hidden or unapproachable. As our perfect father, lover, and friend, he remains by our side forever” (from my book, Eve Blameless and Beloved: Freedom from Lies That Say You’re Not Enough).
Years ago, during a particularly difficult season in my life, my husband had to leave on a business trip. I pleaded with him to stay, but he said it was necessary. A part of me felt abandoned, and my heart broke a little. But in that moment, Jesus gently reminded me: I am with you. I will never leave you. That truth wrapped around me like a warm embrace. (And just so you know—I’m not throwing my husband under the bus! We’ve since shared many wonderful years together.)
As Valentine’s Day approaches, while some look forward to flowers and chocolate, others may be feeling the ache of disappointment and loss. If that’s you, take heart. The love you long for—the one that never fails—is already yours.
One of my favorite verses was spoken to nation, but taken personally, it reminds us of God’s faithfulness:
I’ve always imagined that being serenaded would be the height of romance. This verse tells us that God himself sings over us. Can you picture that? The Creator of the universe delighting in you, his voice lifted in a song of love?
If you’re still waiting for a knight in shining armor to rescue you, remember—your Mighty Warrior has already come. He is with you. He loves you. And he will never leave your side.
Embrace Him!
Have a blessed Valentine’s Day.

Kathy
Congratulations. If you’re keeping your New Year’s resolutions, you’ve passed Quitter’s Day—the second Friday after New Year’s—it’s a thing. If you’ve quit, don’t dismay. Only thirty-six percent of the population endure past January. But here’s the good news: Establishing new habits and routines can be fun.

While living among the Guji people of Ethiopia, we noticed if a person was laboring alone, someone would join in to help for a while. Soon, smiles and laughter broke out. I think they held a secret we’ve lost in our culture.
The Guji knew work was easier and more pleasurable when done together.
My mother-in-law used to say, “Many hands make light work.” If you’re trying to accomplish something on your own, you’ll tire quickly and join the rest of the population who give up their resolutions before January is over.
However, Americans have traditionally rewarded efficiency and valued working independently. Many of us now work remotely, and our help comes from Google. If we need information or want to learn something new, we search the Internet or create with ChatGPT. We read a self-help books or watch a YouTube videos rather than consulting a person. We seek advice only if we get stuck.
Human interaction creates synergy and benefits our mental health. When was the last time you laughed? Were you alone or with others? The saying, “Teamwork makes the dream work,” may be accurate, but in our hurry-up world, it seems faster to work alone.
But what do work ethic and human interaction have to do with sticking to New Year’s resolutions? The Bible says, “As iron sharpens iron, so one person sharpens another” (Proverbs 27:17 NIV). Wisdom tells us combining our efforts is powerful. If you want to change a habit or develop a new one in 2025, I advocate finding a friend and doing it together. You’ll have more fun, hold one another accountable, and achieve better results.
In my last blog, I discussed the value of having an accountability partner. Biblical wisdom says, “Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up” (Ecclesiastes 4:9–10 NIV). A friend asked me three years ago to be her writing accountability partner. Since then, we’ve each published a book—a testimony to the truth of these verses.
Okay, I hear your objections. You may want to work with another person, but it seems too hard to find a common meeting time, or you worry you’re interrupting an already busy person.
Get creative. Consider times you’re already with someone, and make your time together intentional. Meet with a colleague or friend before work, at the gym, or over lunch. Walk with a neighbor in the morning or after work. Or, try a video call one evening a week after the kids are in bed. Meet with your accountability partner to discuss your goals, plans, and processes and then meet regularly to encourage and also challenge one another.
P.S. Don’t forget to have fun and celebrate small milestones accomplished.

Each January, I feel sad removing ornaments from our Christmas tree. Since each one holds meaning, it’s hard to pack them away for another year. So, to cheer myself up, I think of new beginnings for the year ahead.
As you know, it’s hard to keep those resolutions for more than two weeks. Like many people, I struggle to follow through because I want behavior change without the work, or I struggle in my own strength instead of asking God’s help to take charge.
You can make a fresh start no matter your situation, season of life, or past missteps. When you surrender your weaknesses to God, he lavishes you with his love and equips you with his power. It’s never too late to start anew. Chapter eleven of my book, Eve Blameless and Beloved, examines new beginnings. After the tragedy of Cain killing Abel, Adam and Eve needed hope. They anticipated a new future with the birth of Seth, who would be an ancestor in Jesus’s human lineage.
Habit changes begin with heart changes. This new year, if you’re looking for deep change or a significant life transformation, don’t strive to change your behavior; ask Jesus to change your heart. Transformation flows out of a renewed heart.
Jesus is our only hope. Meditate on this biblical promise: “Therefore, if anyone is in Christ, he is a new creation; old things have passed away; behold, all things have become new” (2 Corinthians 5:17 NKJV). Pray for the change you’d like to establish, claim you are loved by Christ, and ask God to renew your old, tired, stressed life with freedom from lies that say you’re not enough so you can pursue all you’re meant to do.
Grab an accountability partner to improve your chances of keeping your New Year’s resolutions. I’d love for you to get my book, grab a friend, head to page 262 for discussion questions, and seek God’s truth regarding your identity: You are God’s blameless and beloved creation.

I’m offering January discounts on Eve Blameless and Beloved: Freedom from Lies That Say You’re Not Enough to encourage you on your new beginnings. Click here and use the code NEWYEAR to purchase a discounted book for yourself and one for a friend.

By Kathy Thomas, author of Eve Blameless and Beloved: Freedom from Lies That Say You’re Not Enough.

“I feel like running away!” my neighbor exclaimed when I caught up with her after work one day. She added in exasperation, “I can’t do it all.”
Do you feel like hiding from the expectations weighing on you? Maybe your boss has just asked you to work overtime. Now you must arrange pick up for the kids and cancel a social event this evening. Meanwhile, an urgent request sits unanswered in your inbox, and a voicemail from a needy friend pops up in your notifications. Where do you draw the line?
Your packed calendar signals there’s no relief in sight.
Do you serve too many bosses? Asking yourself these questions might help you find peace.
1. Principals—Who’s the Boss?
Whether you serve one principal boss or answer to an entire chain of command, it’s impossible to satisfy everyone and worse if they contradict one another. Adding to their demands are the loud expectations of our culture. We subconsciously serve the most demanding voices, so we stifle our deep desires and do our duty.
I recently noticed that at every request for my time, I felt angry. I acted grumpy even toward the grandkids. Upon analysis, I discovered the expectations prevented me from spending time on a personal writing project. Are you frustrated? Maybe something has blocked your heart’s desire.
Consider the obligations begging your attention. Evaluate which voices need to be heeded. Then commit to what is important to you. This necessitates prioritizing your values.
2. Priorities—Where to Focus?
Consider the obligations begging your attention. Evaluate which voices need a response. Determine which commitments align with your values, and then commit to doing what is important to you.
Do you find time to satisfy the desires of your heart? Look at your time use. Does it reflect your priorities? It may not be a time problem but a priority problem.
If you feel overworked, you might ask your boss to prioritize your projects. Follow their directive and in that way, the responsibility falls back on them.
When making a major time commitment, I find it helpful to ask myself, “What roles do I serve that no one else can?” A wife to my husband. A mother to my children. Primary earner. Reorder your priorities to reflect your most important roles and spend quality time on those.

If you could reorder your priorities, what would be your ideal? What would bring you the most peace?
3. Peace—What is Your Why?
You may have a ready answer for why you do what you do—“I work because I need the money.” “I work overtime because if I didn’t, I’d lose my job.” “I work to provide my children the best educational opportunities.” “I serve my church because no one else is stepping up.”
Someone showed me how to drill down to find my “why.” For each expectation that demands your attention, continue to ask why. For example: “I work because I need the money.” Why? “Because my husband’s income isn’t enough.” Why? “Truth is, we’re in debt.” Why? “We need to handle our money more wisely.”
In this case, the solution might be handling money better, not earning additional income. Alternatively, you might say, “I work because I enjoy it.” Ask why to discover new things about your desires. Then determine how to satisfy those deeper needs rather than reacting to outside demands.
Make God your boss
Serve One Boss
Make God your boss. It takes resolve and determination to follow Jesus. Your circumstances may or may not dramatically change, and your work boss will likely still ask you to work overtime, but you will be better prepared to give an answer true to your heart.
The expression “a picture is worth a thousand words” means if the picture tells the story, there is no need for words. While for some pictures this is true, I propose sometimes a photo warrants a thousand words. How about your family photos? Do you date them, identify the people in them, or describe the event that inspired it? How do you ensure those precious memories will endure?

As a young girl, I remember that every time I visited my grandmother’s house, I would pore over the basketful of family photos. I loved looking at those old pictures of my dad, uncles, and cousins. I learned the stories behind them from my grandma. Years ago, we retrieved a very old photo album from my husband’s family. It contained numerous old, black and white pictures of ancestors long passed. The problem; not one person was identified! It might as well have been a book of strangers. It was meaningless to us. This raises the question: How will future generations view your photos?
What are you doing with your priceless pictures? Are they residing on your phone? Have you downloaded them to your computer, or uploaded them to the cloud? If so, are they searchable? Maybe you’ve even printed them in a photobook. Great! If not, how will those irreplaceable family memories be preserved?
I intend for our grandchildren to know their ancestors and their stories, so my husband and I have committed to producing a family legacy book, complete with genealogies, photos, and family heritage stories. It’s our way of leaving a legacy of faith for the next generation. What records of your life stories and photos will you leave behind? I encourage you to make these pictures and the precious memories associated with them available to your loved ones.
You can create your own family tradition by writing legacy letters to your loved ones. These can be cherished now and discovered later by future generations!
Is finding time to write your biggest obstacle to writing regular blogs, finishing that novel, or getting started on the title you have in mind? Have you announced you are going to write a book and are now embarrassed by your lack of progress? Here are some tips to try.
It happens to everybody
OK, I’m embarrassed too. Interesting that I should be writing on this topic when it’s been weeks since I wrote my last blog! First of all I’d say to both of us, “Get over it.” Let’s not allow our past performance to paralyze our future. Let’s make progress.
I could use the excuse that I was improving my craft. Recently, I attended the Florida Christian Writers Conference. It was a great experience, and I met a lot of wonderful people who were generous in sharing their knowledge. If you get a chance, you should attend a writer’s conference near you or not near you! It will fire up your creative juices or just give you a kick in the pants, which is what I need from time to time. After forgiving yourself for not writing, take a look at your schedule to see if it reflects your priorities.
What your schedule tells about your priorities
Consider your activities of the past week. Did you find time to write? If not, discover what consumes your time. For the next week, keep a log of how you spend your time. Note what activities took priority. Maybe these are more important than writing right now. Or maybe you might discover you are not doing what you want to do at all. You are in reactionary mode.
What your emotions tell about your priorities
If your story is like a fire shut up in your bones and finding time to write seems impossible, you may notice you are a little grumpier than normal. If requests for your time leave you feeling resentful or even a little angry, it may be an unconscious reaction to your goals being blocked. Examine your heart and determine what you are longing to do. Then make it a priority on your schedule and guard it from interruptions. Be intentional.
How do you find time in a busy schedule?
I’ll say it again, it’s about priorities—making time to do the things you love. It’s interesting all the ways we describe time as if we really had control of it: spend time, waste time, save time, take time. We can’t really make more time, but we can plan what to do with it.
Mark your calendar
Go back to your schedule. Take a typical week or month and block out three different time zones—maybe use colored highlighters. First, cross out all the regularly scheduled activities that you can’t change like your time at work, church, or regularly-scheduled meetings—indicate these as your “no” zones. Next, highlight activities that you have control over. Some of these you can choose not to do or do at another time of the day or month. Label these as your “maybe” zones and use them for writing every chance you get. Finally, look at what is discretionary time—your unplanned time—this is your “go” zones. Put these on your calendar as writing appointments with yourself that you cannot break.
If you have the luxury, arrange your schedule so that you write when you are most creative. If you are a morning person, get up earlier or see if you can adjust your schedule such as moving your gym time to after work. If you are a night owl who comes to life after 8:00 pm, resist the urge to turn on the TV, surf the internet, or check Facebook. I suggest you use your less creative times for editing and rewriting. I think you get the idea.
Your turn
Please use the comments section to share what works best for you!
Write on!
Kathy

Notice how we talk about time—we spend time, waste time, save time, take time—all suggesting we have control over time!
Judging by the number of times I’ve heard people say, “I don’t have enough time,” it sounds like there is a universal shortage of it. How do we get more?
We have the talents and skills to make many things, but we can’t make more time. So, the real question is: “How do we use the time we have in the most fulfilling way?”
If you were given a month free of responsibilities how would you be spending your time?
If you were given a month free of responsibilities how would you be spending your time? Does your response inform what your priorities should be? Even amidst your busy daily activities, if you are not taking some time for doing what you love, you’re probably not a very happy camper. In fact, if you find you are slightly agitated on a daily basis, it may be a sign that something is blocking you from doing what you may only subconsciously believe you should be doing. Your values are trying to tell you something.
At this point in my life, I strongly desire to write down legacy information for the next generation to enjoy reading and to possibly learn from my life lessons. I know that if I’m not making time for writing in my weekly routine, every request of my time becomes an irritation. That all changes when I’m doing what I know I should be. Then I am much more flexible, accommodating, and joyful. What about you? What should you be making time for?
While we cannot manufacture more time, there are at least a couple ways we might be able to better handle what we do have. I want to talk about two of these today: setting priorities and scheduling.
At the beginning of the day, my first priority is to turn to God. He is the only one who can control time—partly because he is outside the time-space continuum and mostly because he’s God! Notice what 1 Peter 3:8 says about God and time: “But do not forget this one thing, dear friends: With the Lord a day is like a thousand years, and a thousand years are like a day.” Clearly, God has time for everyone and everything! How can we tap in?
“But do not forget this one thing, dear friends: With the Lord a day is like a thousand years, and a thousand years are like a day.” 1 Peter 3:8
Throughout the Bible, we see God measuring things. Measurements set boundaries. For humans, time is measured by days and nights, months, years, and a lifetime. Within those boundaries, we can order our time by setting priorities—making time for what’s important. and by putting them on the calendar— taking time to do them.
Do you have tricks and strategies for making the most of your time? Do you schedule time to do the things you love? I’d like to hear them! Here are a few that work for me:
I know that I am going to hear from my friends who are constantly reminding me to be in the moment! OK, I tend to be a planner and when something interferes with my schedule, it throws me off a little. I’m trying to be flexible! I applaud those of you who can savor every moment! Are you someone that in whatever circumstance, you find an opportunity for enjoyment and appreciation? You have something to teach me!
What are your tips and tricks for making the most of time? What are you taking time to do that you love? I want to hear from you. Leave me a comment!
Write On!
Kathy

The other day my grown daughter commented, “Mom, you are always writing for someone else, why don’t you write for your family?” She proceeded to remind me about some children’s books I had started years ago when she was growing up. Since then, her words keep ringing in my ears. It got me questioning, “Why am I writing?” How about you?
Why do you write? Who do you want to read your words? It’s not an easy answer. It takes some soul searching. I pondered, “Am I seeking recognition from others?” Or to feel good about myself because I made someone else feel good?” The truth is, there are far more people that will forget who I am than those who will remember me. But to my family, I’m pretty important. Especially to my young, impressionable grandchildren! I am blessed! You are important too!
In this busy world, we strive to make a name for ourselves, to make our lives matter. While you may not know it yet, your life already matters. It matters now and for generations that will come after you. Your children’s children, and their children may want to know what you were like. They will seek to glean what they can learn from your life, your struggles, your successes, your values, your faith. They will wonder what qualities or characteristics of yours are similar to theirs. Your life, good or bad, is a great teacher.
My husband has a journal from his great grandmother, Lucy, who lived from 1878 to 1960. It is entitled: “Seventy Years of Living.” It is profoundly interesting reading about what life was like, but not nearly as interesting as the lessons we learned from her life and the characteristics I see present in her great, great grandson! We learned of a young couple who were intent on building a farm and a lifestyle. They were entrepreneur types always expanding at great financial risk. Unfortunately, they borrowed rather than saved to have the things they thought they needed. They were particularly impressed with the latest and greatest inventions of the time—like a flush toilet for example! Dean’s great uncle, the oldest of the children, complained he’d have to run upstairs and refill it with water every time anyone flushed! Funny? Not so very much. They lost the farm. But they endured and that’s the real lesson.
On another occasion, we were cleaning out his grandmother’s attic and discovered a gorgeous family photo album. As we looked through the obviously well-preserved document of history, nameless faces stared back. Not a single photo was named or dated. It was meaningless to us! It might as well have been a book of strangers! We passed it on to another relative who didn’t know them either. Our children will never know who from that side of the family they might resemble. Please, label your pictures! Someone will appreciate it one day.
What legacy are you leaving? What treasures of knowledge are you passing forward? Are you being intentional about making a historical record? If so, don’t leave it as a file in your computer! Who is going to search through that thing to find your treasures after you pass? Print out those stories. Never mind if you don’t have archival paper! My husband’s great grandmother Lucy’s journal was a typewritten carbon copy on cheap paper and it’s still holding up! Print it out and pass it out, that’s the way to back up your documents!
Interestingly, the end of Lucy’s journal reads: “But I will do my very best to accept whatever is to be my future, with all the cheerfulness and fortitude possible. I only ask that I may be able to keep what little mentality I have, and care for myself to the end of my days—but I will try to say—Thy will, not mine.” After living a full life having gained and lost, she concluded that was her most important lesson in life was to trust God.
I’ve determined I want to leave a legacy of faith for the next generation. I want my grandchildren, and future great grandchildren to know they have been born into not just a Christian heritage, but into a family that knows and loves God. I want them to know the faithfulness of God in providing for us, of trusting when you can’t see the reason, and our deep love for them even though we don’t know all of them yet! We want them to know we are praying it forward for them. What will future generations read about your life?
Write On!
Kathy
Welcome to the world of blogging! Whether you’re a beginner looking to start your journey or an experienced blogger aiming to enhance your skills, this post is designed to provide valuable insights and strategies for successful blogging. Blogging is not just about writing; it’s an art that involves engaging your audience, sharing your knowledge, and building a community.
Before you start typing away, it’s crucial to understand your audience. Who are they? What are they interested in? Understanding your audience helps you tailor your content to their interests, ensuring that your blog resonates with them.
The heart of your blog is your content. High-quality, original content is key to attracting and retaining readers. Be authentic and provide value. Whether it’s how-to guides, personal stories, industry insights, or entertaining posts, ensure your content is engaging and adds value to your readers.
Consistency in posting is vital. It helps in building a loyal audience. Develop a content calendar to plan your posts. This not only keeps you organized but also ensures that your blog stays active and relevant.
Understanding the basics of Search Engine Optimization (SEO) can greatly increase your blog’s visibility. Use relevant keywords, create compelling meta descriptions, and optimize your images. Remember, SEO is a marathon, not a sprint.
Engagement doesn’t stop at publishing your post. Interact with your readers through comments, emails, and social media. This engagement builds a community around your blog and helps you understand your audience better.
Blogging is a rewarding journey. It allows you to express yourself, share your knowledge, and connect with like-minded individuals. By understanding your audience, consistently delivering quality content, and engaging with your readers, you can build a successful blog. Remember, every great blogger started just like you – with a single post. Happy blogging!
In the digital world, understanding and implementing Search Engine Optimization (SEO) is crucial for bloggers. SEO is the process of optimizing your website to gain higher search engine rankings and attract more visitors. This post will guide you through essential SEO tips to enhance your blog’s visibility and success.
Start by identifying keywords relevant to your content. Use tools like Google Keyword Planner or SEMrush to find keywords your audience is searching for. Incorporating these keywords naturally into your posts can significantly improve your search engine rankings.
Your post titles should be catchy, yet infused with your primary keyword. This not only grabs attention but also tells search engines what your content is about.
Break your content into smaller sections using headings and subheadings. This improves readability and also allows you to incorporate secondary keywords.
With the increasing use of mobile devices, ensure your blog is mobile-friendly. Also, a fast-loading site improves user experience and SEO rankings.
Link to other relevant posts within your blog (internal linking) and to authoritative external sources. This not only provides value to your readers but also boosts your SEO.
Use relevant images and optimize them with descriptive file names and alt tags containing your keywords.
Search engines favor regularly updated websites. Keep your content fresh and up-to-date.
Promote your posts on social media. This increases your content’s reach and can indirectly improve your SEO through increased traffic.
Implementing these SEO strategies can significantly enhance your blog’s visibility and audience reach. Remember, SEO is an ongoing process, so continuously refine your tactics and stay updated with the latest SEO trends. Happy blogging!
Every great blog post starts with a solid structure. A well-structured blog not only enhances readability but also keeps your readers engaged. This post will explore the key elements of an effective blog structure.
Your headline is the first thing readers see. Make it catchy, clear, and concise. It should pique interest and give a hint about the content.
Begin with an engaging introduction. Use it to hook your reader, provide context, and set the tone for your post.
Break your content into clear, digestible sections. Use headings and subheadings to guide readers through your post. Each section should flow logically and contribute to the overall topic.
Where appropriate, use bullet points or lists to present information clearly. They make the content easier to scan and digest.
Visuals can break up text and add an extra layer of engagement. Use relevant images, infographics, or videos to complement your content.
Add your personal insights or experiences. This personal touch can make your blog more relatable and engaging.
End with a conclusion that summarizes the main points. Include a call to action, encouraging readers to engage, share, or explore further.
Maintain a consistent format throughout your blog. This includes font sizes, styles, and color schemes.
A well-structured blog post is crucial for engaging and retaining readers. By following these guidelines, you can create posts that are not only informative but also enjoyable to read. Happy blogging!
One of the biggest challenges for bloggers is consistently coming up with new and interesting topics. This post will share practical tips to help you find inspiration and keep your blog fresh and engaging.
Regularly read other blogs, news sites, and publications in your niche. Staying informed helps you identify trending topics and gaps in existing content.
Keyword research tools can reveal what your target audience is searching for. This data can inspire topics that are both relevant and SEO-friendly.
Listen to your audience. Comments, emails, and social media interactions can provide insights into what your readers are interested in.
Check out what your competitors are writing about. This can spark ideas for topics that you can approach from a unique angle.
Always keep a journal or digital note-taking app handy to jot down ideas as they come to you.
Look at your older posts. Can they be updated, expanded, or spun into a new topic?
Engage in online communities related to your niche. Questions and discussions here can be a goldmine for blog topics.
Online tools like HubSpot’s Blog Ideas Generator can provide instant ideas when you’re feeling stuck.
Finding new blog ideas doesn’t have to be daunting. With these strategies, you can continually come up with fresh, engaging topics that keep your audience coming back for more. Remember, inspiration is everywhere—you just need to know where to look!